We build brands
that want to be
controversial,
distinctive and
purposeful.
Marc Slager & Joris Moolenaar. Two experienced brand realists averse to advertisement clichés. We stand for brand development that matters. Brand development starts by having a conversation with the relation. The value of a company or brand is growing in proportion to the degree to which customers feel attracted by the proposition.
‘People ignore messages that ignore people.’ They are interested in authenticity, not in empty phrases. Together with our clients we work on your brand positioning that makes you unique, inspires your employees and that hits the heart of the target group. Strategies that unlock new markets and make the brands come alive. Our strength not just lies in our experience and creativity, but mainly in a sincere interest in brands and the people around them. This is essential for a strategic analysis of the brand potential.
With these principles, we build brands that want to be controversial, distinctive and purposeful.
Identity driven
positioning &
creativity.
Identity driven
positioning &
creativity.
We synchronize the essential potential with the daily reality. With our design services we build identity driven brands that want to lead at the top of their league with an authentic positioning and dynamic structure.
Brand
design
Brand
design
Identity
Purpose
Naming
Proposition
Positioning
Corporate story
Principles
Strategy
Architecture
Marcom
design
Marcom
design
Branding concepts
Marcom strategy
Marketing means
Design system
Visual asset design
Brandbook
Value
creation
Value
creation
Creative direction
Art direction
Campaign concepting
Expert view
Brainstorming
Sparring
Brand
design
Brand
design
Identity
Purpose
Naming
Proposition
Positioning
Corporate story
Principles
Strategy
Architecture
Value
creation
Value
creation
Creative direction
Art direction
Campaign concepting
Expert view
Brainstorming
Sparring
Marcom
design
Marcom
design
Branding concept
Marketing means
Marcom strategy
Design system
Visual design assets
Brandbook
From potential
to experience.
From potential
to experience.
Together with our clients we work on your brand positioning that makes you unique, inspires your employees and that hits the heart of the target group. For this we use a basic approach for any creative and strategic brand requirement. Our strength not just lies in our experience and creativity, but mainly in a sincere interest in brands and the people around them. We enter the conversation with the target group.
We assess
the challenge.
We develop
the solution.
We visualize
the means.
Marc Slager
Marc Slager
Creative thinker – Copy minded – Curiousity driven
Creative thinker – Copy minded – Curiousity driven
I have more than 30 years of experience with the most diverse clients, including Suitsupply, Savills and Eyeworks. Applicable creativity in the broadest sense of the word. Concept development and copy as favourite work areas. But television format-development is also a concrete activity. And not without success, I have co-invented the National IQ test, among others.
I am driven by curiosity, pragmatic and averse to advertisement clichés. And after all these years I am still as enthusiastic as ever to create distinct work for any imaginable client.
Joris Moolenaar
Joris Moolenaar
Strategic thinker – Design minded – Identity driven
Strategic thinker – Design minded – Identity driven
Bringing out the best in you.That is what occupies me every day. I want to make the potential visible with strategic and visual design. By thinking from a customer perspective, I develop identity-driven business concepts and strategic tools and provide these with shape, direction and focus.
With over twenty years of experience in branding, brand strategy, concept development, advertising and graphic design, obtained by agencies in the Netherlands and Belgium I see it as my role and responsibility to be leading in strategic and innovative developments.
Apart from my passion for creation and brands I have an enterprising attitude with expertise in the field of process and project management.
